The information we require you to submit when completing our booking form is essential to enable us to look after your safety during your chosen course, trek, expedition in an upland, mountainous or remote environment, or within a relevant skills learning environment.*Details submitted of any pre-existing medical conditions, on going medical treatments or prescribed medicines being taken may be given to emergency services in case of a medical emergency.*A paper copy of your booking form will be held by us for 6 years for our income records.*By completing the booking form you are consenting to us disclosing your personal medical details to emergency services in the event of a medical emergency. You are also consenting to us keeping this record, this record can be made anonymous after the course, trek, expedition if requested.
PERSONAL INFORMATION WE COLLECT
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:- Communicate with you;- Screen our orders for potential risk or fraud; and- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.You can opt out of targeted advertising by using the links below:- Facebook: https://www.facebook.com/settings/?tab=ads- Google: https://www.google.com/settings/ads/anonymous- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-adsAdditionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
You will not be added to our mailing list unless you have chosen to receive digital news emails from us through our ‘Subscribe’ button on the website.The only ‘electronic data’ we will hold on you is the information required to join our subscription list.We will not share electronic data with any third parties.You can unsubscribe from this list at any time by sending an email to firstname.lastname@example.org.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at email@example.com or by mail using the details provided below:
Your Mountain Adventure[Re: Privacy Compliance Officer]
1 Dobson Place,